IRLANDIA
Women's Aid Ireland
Women’s Aid Ireland was founded 48 years ago to stop domestic violence against women and children
2021 LAUNCH OF THE YSL BEAUTY X WOMEN'S AID IRELAND PARTNERSHIP
1 in 5 young women have suffered intimate relationship abuse in Ireland
51% of young women experienced the abuse under the age of 18
Partnership
"Women’s Aid Ireland works in co-operation with leaders at all levels in our community to create a zero tolerance for all forms of gender based violence, including intimate relationship abuse."
Women's Aid Ireland - Too Into You Campaign
Women’s Aid Ireland was founded 48 years and since then has been working to prevent and address the impact of domestic violence and abuse including coercive control, against women and children.
Too Into You is a Women’s Aid National Public Awareness Campaign aimed at raising awareness of intimate relationship abuse against young women aged 18-25.
PROGRAMIE
Abuse is not love: a 3 pillar program
Too Into You Media Campaign
Is focused on building people understanding of the issue, educating on the signs and the impact of intimate relationship abuse and how to respond and refer, besides increasing knowledge of online safety and legal protection available.
Internal Training of the Yves Saint Laurent Beauty teams
Workshops and training seminars are organised for YSL Beauty corporate and front-line teams to understand and identify abusive relationships. These workshops give them the tools and resources, not only for themselves, but to be agents of change in their communities.
Contribution to Thought Leadership through research
The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention. The published findings on barriers to prevention of IPV are an aim to open-source full industry collaboration against this crime.
Results
WANT TO TALK? CONTACT YOUR LOCAL ASSOCIATION
WANT TO TALK? CONTACT YOUR LOCAL ASSOCIATION
Women’s Aid Ireland was founded 48 years ago and since then has been working to prevent and address the impact of domestic violence and abuse including coercive control, against women and children. Too Into You is a Women’s Aid campaign and resource for young women to learn about their intimate relationships and seek support and advice if they are suffering or fear they may be suffering abuse. Friends, classmates, colleagues, family members and professionals can also access information about intimate relationship abuse including how best to support someone.
