United Kingdom
Women's Aid
Women’s Aid was born 46 years ago when a few refugees joined together to coordinate resources and actions to defend women globally.
2020 LAUNCH OF THE YSL BEAUTY X WOMEN'S AID PARTNERSHIP
3 NUMBER OF WOMEN A FORTNIGHT (AVERAGE) WHO ARE KILLED BY A PARTNER OR EX PARTNER IN THE UK
1.6 MILLION NUMBER OF WOMEN WHO EXPERIENCED DOMESTIC ABUSE IN YEAR ENDING MARCH 2020 IN ENGLAND AND WALES
Partnership
“It’s crucial for us to come together to raise awareness of domestic abuse. From educating children through to training YSL staff, it’s vital everyone has an understanding of abuse so abuse is recognised, more survivors can be supported and we can end Intimate Partner Violence.”
About Women's Aid
In the UK, YSL Beauty developed ABUSE IS NOT LOVE in partnership with Women’s Aid. The partnership is grounded on two strategic projects:
1) focusing on youth prevention and education on domestic violence and
2) through the Safer Futures project which includes the Expect Respect Toolkit, providing schools with age appropriate resources and tools to help understand what domestic abuse is.
Program
Abuse is not love: a 4 pillar program
THE SAFER FUTURES PROJECT
The project will train 40 new Schools Advocates over 3 years, supporting schools to develop whole school policies to address sexism and gender-based violence, benefit at least 12,000 children and young people.
THE EXPECT RESPECT TOOLKIT
This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education.
Internal training of the Yves Saint Laurent beauty teams
Workshops and training seminars are organized for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.
CONTRIBUTION TO THOUGHT LEADERSHIP THROUGH RESEARCH
Contributions to research studies on youth and prevention, in an aim to open-source full industry collaboration against this crime.
Results
Want to talk? contact your local association
Want to talk? contact your local association
Women’s Aid was born 46 years ago when a few refugees joined together to coordinate resources and actions to defend women globally. Today, this federation is composed of 250 organisations aiding female survivors of domestic violence. It also leads a national campaign on the topic to influence the market’s politics. Women’s Aid partnerhsipis grounded on two strategic projects.
