Portugal
APAV
APAV is an NGO that educates, protects and supports victims of crime
1990 APAV was founded
2020 37 DAILY VICTIMS IN PORTUGAL AND 24 WERE WOMEN
2021 APAV JOINED YSL'S PROGRAM ABUSE IS NOT LOVE
Partnership
"APAV appreciates YSL’s solidary gesture. The donation will be channeled towards awareness, prevention, and protection projects for victims of crime and violence."
About APAV
APAV’s mission is to support victims of crime, their families, and friends, providing them with quality, free and confidential services. Providing practical, psychological, juridic, and social support. In addition, APAV aims educate and contribute with information through investigation and studies, as well as through trainings.
Through the program ABUSE IS NOT LOVE, 3.000 Portuguese students will be educated about Intimate Partner Violence.
Program
Abuse is not love: a 4 pillar program
Prevention begins with Education
A total of 3.000 Portuguese students will be educated about Intimate Partner Violence
Internal training of L'Oréal Luxe
APAV hosted a training seminar to the entire L'Oréal Luxe team focused on understanding and identifying abusive relationships. Then, providing a workshop to the front-line teams, giving them the tools and resources so that they become agents of change in their communities
Raising Awareness: Outdoor Advertising + TV in Portugal
OOH campaign through a partnership with JCDecaux, and feature in Portuguese daily TV morning show at SIC
Advocacy and PR
YSL Influencers Squad Activation, and Media Relations
Results
Want to talk? Contact your local association
Want to talk? Contact your local association
APAV is present with 69 proximity services spread across the Portugal. Supporting direct victims from 290 municipalities of the 308 existent (94% of national territory). Find more in their website.
